In outdoor sports, windproof and breathable seem to be a natural contradiction. However, Under Armour (UA) has successfully found a balance between the two through its innovative technology. This article will explore in depth how UA uses its core technology to create sports jackets that can resist bad weather while maintaining comfort. UA Storm:…
Category: Footwear Tech
Footwear Tech covers running shoes, basketball shoes, Under Armour, New Balance, Reebok, Vans, shoe foams, outsoles, midsoles, support systems, apparel technology, backpacks, and gear comparisons. Reviews are independent commentary, not brand, retailer, affiliate, medical, podiatry, fitting, or purchasing advice.
For runners who overpronate, stability running shoes are indispensable. Today, I want to share with you a running shoe that I have personally experienced – Under Armour HOVR Guardian. If you also have the problem of overpronation when running, then this pair of shoes is perfect for you. Let’s take a look at what this…
On March 6, 2025, sports brand Under Armour announced a multi-year partnership with WNBA Seattle Storm guard Nika Mühl. The 24-year-old point guard from the University of Connecticut will become another important women’s basketball spokesperson for UA. Moore’s basketball background Moore was selected with the 14th pick in the 2024 WNBA draft. Although she played…
When you walk into a gym or sports field, you can always see people wearing UA’s tights – the big “ARMOUR” logo on the clothes is like a “quality certification” in the sports circle. From NBA stars to fitness experts, almost no one can refuse it. Why is it so awesome? Today, let’s talk about…
In today’s fiercely competitive running shoe market, Under Armour’s HOVR Phantom series stands out with its unique cushioning technology and smart tracking functions. The first generation of Phantom launched in 2018 amazed runners with its “ghost-like” soft feel, and the latest SE version (priced at about $140-160) has been fully upgraded in terms of comfort…
When Stephen Curry officially crowned the three-point king of NBA history in 2024, the Under Armour Curry series on his feet also ushered in the 12th generation of innovation-“Gravity” color. What unknown breakthroughs are hidden in this combat boot, which is called “redefining guard shoes” by the industry? Let’s find out. 1. From three-point shooting…
In running shoe design, rubber outsoles have always been considered indispensable – they provide wear resistance, anti-skid properties, and protect the midsole material from being worn out too quickly. But Under Armour boldly launched a running shoe FLOW Velociti without a rubber outsole, which directly contacts the ground with the midsole material. Is this design…
In today’s world of homogenization of running shoe designs, Under Armour’s Flow Velociti Wind 2 has brought a bold change. Can this pair of running shoes that completely abandon the traditional rubber outsole meet the daily needs of runners? We reveal its true face through long-term wearing experience. Breakthrough in design concept The most eye-catching…
In the field of basketball shoes, the collaboration between Under Armour and Stephen Curry can be regarded as a model of “little man comeback”. Since signing in 2013, this cooperation has not only reshaped the fate of the brand, but also broken through boundaries with technological innovation and culture, opening up a third path in…